nandush.com

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Years of Experience

Hello. I'm Fernanda Ledesma, aka Nandush.

Creative Director and Brand Strategist with a simple obsession: elegant, soulful creative leadership powered by strategy.

I’ve built brands across B2B tech, healthcare, advertising, and media. I’ve led global teams, presented strategies to C-suites, directed creative production for international events, and integrated AI into creative workflows. Agency and in-house. Bilingual. Always strategic, always hands-on.

Currently based in Monterrey with eight opinionated pets and a deep love for art history, jewelry, beauty, and ballet.

My Work

Easier with Epicor

global campaign

Epicor Brand Evolution

branding

Epicor + Alpha Tauri

global campaign

Monster High Magazine MX

Editorial

Suplemedix

packaging

Men's Health MX & LatAm

Editorial

Play Reel

Brands I've Worked With

Creative Direction Brand Strategy Brand Architecture Art Direction Campaign Planning Visual Identity Concept Development Claude ChatGPT Gemini Leonardo AI Getty AI Adobe Creative Suite Canva Affinity Suite Digital Illustration Photo Manipulation Team Management Budget Ownership Vendor Management Cross-functional Collaboration Quarterly Planning

Creative & Strategy

AI & Tools

Design & Production

Leadership

Testimonials

"A rare combination of creative vision and brand rigor. Fernanda innovates constantly while holding the bar for excellence high, for herself and for her team."

"Fernanda is a tireless brand champion and empathetic leader who takes creative to new heights. An innovative, big-picture thinker who never loses sight of the details."

"Working with Fer on our AI strategy sizzle video was seamless. Always on top of the details, she brings creativity, follow-through, and professionalism to everything she touches."

"Fer was an invaluable guide on high-profile, flagship projects: a fantastic sounding board with intimate knowledge of both brand promise and campaign goals. I'll remain envious of other teams that get the chance to work with her."

"Fer consistently brought strategic thinking, creativity, and commercial focus to every project, always taking the time to understand the brief, challenge ideas constructively, and provide thoughtful strategic guidance that strengthened the final outcome."